Myth in modern media management and marketing

Jan Kreft , Sylwia Kuczamer-Kłopotowska , Anna Kalinowska-Żeleźnik

Abstract

n/a
Book typeMonograph
Editor Jan Kreft
Jan Kreft,,
-
, Sylwia Kuczamer-Kłopotowska (FM / DMar / MSU)
Sylwia Kuczamer-Kłopotowska,,
- Marketing of Services Unit
, Anna Kalinowska-Żeleźnik (FSS / IPSJ / DSCC)
Anna Kalinowska-Żeleźnik,,
- Division of Social and Cultural Communication
Publisher name (outside publisher list) Business Science Reference
Publishing place (Publisher address)Hershey PA
ISBN978-1-5225-9100-9
Other ISBN978-1-5225-9102-3
Issue year2019
Book series /Journal (in case of Journal special issue)Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series , ISSN 2327-5502, (0 pkt)
Pages317
Publication size in sheets15.85
DOIDOI:10.4018/978-1-5225-9100-9
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 24-07-2019, MonograhOrBookMainLanguagesEditor
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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