Myth in modern media management and marketing

Jan Kreft , Sylwia Kuczamer-Kłopotowska , Anna Kalinowska-Żeleźnik

Abstract

n/a
Book typeMonograph
Editor Jan Kreft
Jan Kreft,,
-
, Sylwia Kuczamer-Kłopotowska (FM / DMar / MSU)
Sylwia Kuczamer-Kłopotowska,,
- Marketing of Services Unit
, Anna Kalinowska-Żeleźnik (FSS / IPSJ / DSCC)
Anna Kalinowska-Żeleźnik,,
- Division of Social and Cultural Communication
Publisher name (outside publisher list) IGI Global
Publishing place (Publisher address)Hershey, PA
ISBN978-1-5225-9100-9
Other ISBN978-1-5225-9102-3
Issue year2019
Book series /Journal (in case of Journal special issue)Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series , ISSN 2327-5502, (0 pkt)
Pages317
Publication size in sheets15.85
DOIDOI:10.4018/978-1-5225-9100-9
Languageen angielski
File
Kreft_Jan_Myth_in_modern_media_management_and_marketing_2019.pdf 3.09 MB
Score (nominal)5
Score sourcepublisherList
ScoreMinisterial score = 5.0, 28-01-2020, MonograhOrBookMainLanguagesEditor
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