Trademark licensing in keyword advertising

Maciej Zejda

Abstract

n/a
Author Maciej Zejda (FLA / DCPIL)
Maciej Zejda,,
- Department of Commercial and Private International Law
Journal seriesJournal of Intellectual Property, Information Technology and Electronic Commerce Law, ISSN , e-ISSN 2190-3387, (0 pkt)
Issue year2016
Vol7
No1
Pages18-29
Publication size in sheets1.45
Keywords in Englishtrademark, keyword advertising, licensing, sponsored links campaigns
URL https://www.jipitec.eu/issues/jipitec-7-1-2016/4395
Languageen angielski
LicenseJournal (articles only); published final; Other open licence; with publication
Score (nominal)5
ScoreMinisterial score = 0.0, 12-01-2018, ArticleFromJournal
Ministerial score (2013-2016) = 5.0, 12-01-2018, ArticleFromJournal - czasopismo zagraniczne spoza list
Citation count*
Cite
Share Share

Get link to the record


* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
Back