Consumers' need of privacy protection - experimental results

Elżbieta Babula , Urszula Mrzygłód , Andrzej Poszewiecki


Protection of privacy in the information age is a growing challenge. Corporations and other institutions collect data and utilize them for various purposes, not all of which may be in favour of individuals. Yet still little is known of how individuals perceive the value of privacy and what is the individuals’ awareness of costs and benefits associated with data sharing. This article presents the experimental research on factors determining privacy behavior of consumers. We provide evidence, that the need of privacy protection depends on gender and is affected by priming. On the other hand, nor the type of purchased good nor the decision making method had the significant impact in our study on willingness to disclose private data.
Author Elżbieta Babula (FE/DMicro)
Elżbieta Babula,,
- Department of Microeconomics
, Urszula Mrzygłód (FE/IIB)
Urszula Mrzygłód,,
- Institute of International Business
, Andrzej Poszewiecki (FE/DMacro)
Andrzej Poszewiecki,,
- Department of Macroeconomics
Journal seriesEconomics & Sociology, ISSN 2071-789X, e-ISSN 2306-3459, (B 15 pkt)
Issue year2017
Publication size in sheets0.60
Keywords in Englishprivacy, personal information, data sharing and protection
ASJC Classification2000 General Economics, Econometrics and Finance; 3312 Sociology and Political Science
Languageen angielski
LicenseJournal (articles only); published final; Uznanie Autorstwa (CC-BY); with publication
Score (nominal)15
Score sourcejournalList
ScoreMinisterial score = 15.0, 28-01-2020, ArticleFromJournal
Publication indicators WoS Citations = 1.000; Scopus SNIP (Source Normalised Impact per Paper): 2017 = 1.228
Citation count*2 (2020-07-01)
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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