Personalizacja a kastomizacja w marketingu

Anna Dziadkiewicz

Abstract

n/a
Author Anna Dziadkiewicz (FM / DMar)
Anna Dziadkiewicz,,
- Department of Marketing
Other language title versionsPersonalization vs. customization in marketing
Journal seriesZarządzanie i Finanse, ISSN 2084-5189, (B 10 pkt)
Issue year2017
Vol15
No1
Pages95-108
Publication size in sheets0.65
Keywords in Polishmarketing spersonalizowany, marketing 1-do-1, personalizacja, kastomizacja, rozwój nowego produktu
Keywords in Englishpersonalized marketing, one-to-one marketing, personalization, customisation, new product development
Languagepl polski
LicenseJournal (articles only); published final; ; with publication
Score (nominal)10
ScoreMinisterial score = 10.0, 26-01-2018, ArticleFromJournal
Ministerial score (2013-2016) = 10.0, 26-01-2018, ArticleFromJournal
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