Neuromarketing - klucz do mózgu konsumenta

Aleksandra Piwka , Piotr Zawistowski , Łukasz Braszka

Abstract

n/a
Author Aleksandra Piwka (FB / DAHP)
Aleksandra Piwka,,
- Department of Animal and Human Physiology
, Piotr Zawistowski (FB / DAHP)
Piotr Zawistowski,,
- Department of Animal and Human Physiology
, Łukasz Braszka (FB / DAHP)
Łukasz Braszka,,
- Department of Animal and Human Physiology
Pages14-18
Publication size in sheets0.5
Book Kuczera Marcin, Piech Krzysztof (eds.): Zagadnienia aktualnie poruszane przez młodych naukowców 9, 2017, CreativeTime, ISBN 978-83-63058-70-8, 236 p.
Keywords in Englishneuromarketing, emocje, EEG, fMRI, okulografia, eye tracking
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 15-12-2017, BookChapterNotSeriesNotMainLanguages
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