Wpływ archetypów na perswazyjność przekazów reklamowych

Agnieszka Wittstock

Abstract

n/a
Author Agnieszka Wittstock (FSS / IPSJ)
Agnieszka Wittstock,,
- Institute of Philosophy, Sociology and Journalism
Other language title versionsThe influence of archetypes on the persuasiveness of advertising messages
Pages133-152
Publication size in sheets1.12
Book Łosiewicz Małgorzata, Ryłko-Kurpiewska Anna (eds.): Media, business, culture, vol. 3, New trajectories of advertising and public relations, 2015, TrueSign : Novae Res, ISBN 978-0-9927953-2-0, [978-83-7942-496-2], 310 p.
Keywords in Polisharchetypy, Jung, symbol, nieświadomość zbiorowa, reklama, psychika
Keywords in Englisharchetypes, Jung, symbol, collective unconscious, advertising, psyche
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 19-12-2017, BookChapterNotSeriesNotMainLanguages
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