Audyt wykorzystania mediów społecznościowych do komunikacji wartości CSR firm farmaceutycznych

Tomasz Dryl

Abstract

n/a
Author Tomasz Dryl (FM / DMar)
Tomasz Dryl,,
- Department of Marketing
Other language title versionsAudit of the use of social media to communicate CSR values of pharmaceutical companies
Journal seriesZarządzanie i Finanse, ISSN 2084-5189, (B 10 pkt)
Issue year2018
Vol16
No3, cz. 3
Pages77-92
Publication size in sheets0.75
Keywords in Polishmedia społecznościowe, CSR, komunikacja marketingowa, audyt mediów
Keywords in Englishsocial media, CSR, marketing communication, media audit
Languagepl polski
Score (nominal)10
Score sourcejournalList
ScoreMinisterial score = 10.0, 28-01-2020, ArticleFromJournal
Citation count*
Cite
Share Share

Get link to the record


* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
Back
Confirmation
Are you sure?