Event marketing w działaniach z zakresu CSR na przykładzie Grupy LOTOS S.A.

Anna Kalinowska-Żeleźnik

Abstract

n/a
Author Anna Kalinowska-Żeleźnik ZKSiK
Anna Kalinowska-Żeleźnik,,
- Division of Social and Cultural Communication
Other language title versionsEvent marketing in the CSR activities on the example of Grupa LOTOS S.A.
Journal seriesMarketing i Rynek, ISSN 1231-7853
Issue year2014
Vol21
No4
Pages243-248
Publication size in sheets0.5
Keywords in Polishevent marketing, społeczna odpowiedzialność biznesu, eventy
Keywords in Englishevent marketing, Corporate Social Responsibility, events
URL http://www.pwe.com.pl/files/1276809751/file/mir_4_2014_media.pdf
Languagepl polski
Score (nominal)9
ScoreMinisterial score = 6.0, 20-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 9.0, 20-12-2017, ArticleFromJournal
Citation count*0
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