Hedonic motivation in the process of acceptance and use of technological product - comparative research on the older and younger generations in Poland

Sylwia Badowska


Author Sylwia Badowska (FM / DMar / MSU)
Sylwia Badowska,,
- Marketing of Services Unit
Pages 554-560
Publication size in sheets0
Book Economics & Management : Globalization Challenges : International Scientific Conference EMAN 2017 : Ljubljana, Slovenia, March 30, 2017 : conference proceedings, 2017, All in One Print Center, ISBN 978-86-80194-06-6, 1162 p.
Languageen angielski
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