Żywiec pasuje jak nalał... O perswazyjnych środkach słowotwórczo-frazeologicznych w tekstach reklam

Ewa Rogowska-Cybulska


Author Ewa Rogowska-Cybulska (FL / PPP)
Ewa Rogowska-Cybulska,,
- Institute of Polish Philology
Other language title versionsŻywiec pasuje jak nalał... About a persuasive idiomatic and word-formative expressions in advertising texts
Journal seriesMedia Biznes Kultura , ISSN 2451-1986, e-ISSN 2544-2554, (0 pkt)
Issue year2017
No1 (2)
Publication size in sheets0.85
Keywords in Polishreklama, perswazja, słowotwórstwo, frazeologia
Keywords in Englishadvertisement, persuasion, word formation, phraseology
URL http://www.ejournals.eu/pliki/art/10226/
Languagepl polski
LicenseJournal (articles only); published final; ; with publication
Score (nominal)0
ScoreMinisterial score = 0.0, 15-01-2018, ArticleFromJournal
Ministerial score (2013-2016) = 0.0, 15-01-2018, ArticleFromJournal - czasopismo zagraniczne spoza list
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.