Żywiec pasuje jak nalał... O perswazyjnych środkach słowotwórczo-frazeologicznych w tekstach reklam

Ewa Rogowska-Cybulska

Abstract

n/a
Author Ewa Rogowska-Cybulska (FL/PPP)
Ewa Rogowska-Cybulska,,
- Institute of Polish Philology
Other language title versionsŻywiec pasuje jak nalał... About a persuasive idiomatic and word-formative expressions in advertising texts
Journal seriesMedia - Biznes - Kultura. Dziennikarstwo i komunikacja spoleczna, [Media - Business - Culture. Journalism and social communication], ISSN 2451-1986, e-ISSN 2544-2554, (0 pkt)
Issue year2017
No1 (2)
Pages131-148
Publication size in sheets0.85
Keywords in Polishreklama, perswazja, słowotwórstwo, frazeologia
Keywords in Englishadvertisement, persuasion, word formation, phraseology
DOIDOI:10.4467/25442554.MBK.17.009.7656
URL http://www.ejournals.eu/pliki/art/10226/
Languagepl polski
LicenseJournal (articles only); published final; ; with publication
Score (nominal)5
Score sourcejournalList
ScoreMinisterial score = 5.0, 28-01-2020, ArticleFromJournal
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