Establishing a long-term corporate identity on the foreign market

Anna Maria Nikodemska-Wołowik

Abstract

n/a
Author Anna Maria Nikodemska-Wołowik (FE / IIB)
Anna Maria Nikodemska-Wołowik,,
- Institute of International Business
Pages145-171
Publication size in sheets2.5
Book Treder Hanna, Kulawczuk Przemysław (eds.): Export marketing of small and medium-sized enterprises in the South Baltic Region, 2012, Wydawnictwo Uniwersytetu Gdańskiego, ISBN 978-83-7865-047-8, 200 p.
Keywords in Englishcorporate identity, corporate image, overall identification, international environment, intellectual property
URL http://www.ctfsbp.eu/wp-content/uploads/2013/03/CTF-C3A1-Export-Marketing-Handbook-for-South-Baltic-Area-English-version.pdf
Languageen angielski
Score (nominal)4
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