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Magdalena Bielenia-Grajewska

Abstract

n/a
Publication typeChapter as encyclopedic definition
Author Magdalena Bielenia-Grajewska (FL / IEAS)
Magdalena Bielenia-Grajewska,,
- Institute of English and American Studies
Pages8-11
Publication size in sheets0.59
Book Encyclopedia of new venture management, 2012, SAGE Publications, ISBN 978-1-4129-9081-3
Keywords in Englishadvertising, customers, advocacy advertising, deceptive advertising, branding, commodities, recruitment
DOIDOI:10.4135/9781452218571.n3
Languageen angielski
Not used for evaluationyes
Score (nominal)0
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