Wzrost znaczenia design management jako wyzwanie dla współczesnych przedsiębiorstw

Anna Maria Nikodemska-Wołowik

Abstract

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Author Anna Maria Nikodemska-Wołowik (FE / IIB)
Anna Maria Nikodemska-Wołowik,,
- Institute of International Business
Journal seriesHandel Wewnętrzny, ISSN 0438-5403, (B 12 pkt)
Issue year2011
Vol57
No5, cz. 2, t. 2
Pages342-351
Publication size in sheets1
Keywords in Englishdesign management, creative industries, intellectual property protection, competitive strategy
Languagepl polski
Score (nominal)6
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