Marketing audit as a tool of minimizing the marketing risk
Wioleta Dryl , Tomasz Dryl
|Publication size in sheets||0.5|
|Book||Hittmár Štefan (eds.): Marketing trends in theory and practice: scientific papers, 2013, Faculty of Management Science and Informatics, University of Žilina, ISBN 978-80-554-0737-1|
|Keywords in English||risk, marketing risk, marketing audit|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.