Marketing audit as a tool of minimizing the marketing risk

Wioleta Dryl , Tomasz Dryl

Abstract

n/a
Author Wioleta Dryl (FM / DMar)
Wioleta Dryl,,
- Department of Marketing
, Tomasz Dryl (FM / IOM)
Tomasz Dryl,,
- Institute of Organization and Management
Pages19-22
Publication size in sheets0.5
Book Hittmár Štefan (eds.): Marketing trends in theory and practice : scientific papers, 2013, Faculty of Management Science and Informatics, University of Žilina, ISBN 978-80-554-0737-1
Keywords in Englishrisk, marketing risk, marketing audit
Languageen angielski
Score (nominal)0
ScoreMinisterial score = 0.0, 21-12-2017, BookChapterNotSeriesMainLanguages
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