Methods of consumer research

Magdalena Bielenia-Grajewska

Abstract

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Author Magdalena Bielenia-Grajewska IAiA
Magdalena Bielenia-Grajewska,,
- Institute of English and American Studies
Pages422-427
Publication size in sheets0.5
Book Cook Daniel Thomas, Ryan J. Michael (eds.): The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies, 2015, Wiley-Blackwell, ISBN 978-0-470-67284-6
Keywords in Englishdecision making, discourse, language, qualitative methods, quantitative methods
DOIDOI:10.1002/9781118989463.wbeccs170
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 29-11-2017, BookChapterNotSeriesMainLanguages
Citation count*0
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