Does it pay to break male gender stereotypes in advertising? A comparison of advertisement effectiveness between the United Kingdom, Poland and South Africa
Magdalena Zawisza , Russell Luyt , Anna Zawadzka , Jacek Buczny
|Journal series||Journal of Gender Studies, ISSN 0958-9236|
|Keywords in English||advertising, gender attitudes, gender portrayal, gender stereotypes, sex roles, cross-cultural|
|Score|| = 20.0, 20-12-2017, ArticleFromJournal|
= 25.0, 20-12-2017, ArticleFromJournal
|Publication indicators||: 2016 = 0.676 (2) - 2016=1.036 (5)|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.