Greenwashing sins : the indicators of ecological marketing immaturity

Małgorzata Wiśniewska , Piotr Grudowski , Elżbieta Pillath


Author Małgorzata Wiśniewska (FM / DBE / QEMU)
Małgorzata Wiśniewska,,
- Quality and Environmental Management Unit
, Piotr Grudowski
Piotr Grudowski,,
, Elżbieta Pillath
Elżbieta Pillath,,
Publication size in sheets0.5
Book Skrzypek Elżbieta (eds.): Maturity management, 2013, Department of Quality and Knowledge Management. Faculty of Economics. University of Maria Curie-Skłodowska, ISBN 978-83-62785-51-3, 236 p.
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 21-12-2017, BookChapterNotSeriesMainLanguages
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