Children as consumers - a few remarks on children's product naming

Anna Ryłko-Kurpiewska

Abstract

n/a
Author Anna Ryłko-Kurpiewska (FSS / IPSJ / DMTHL)
Anna Ryłko-Kurpiewska,,
- Division of Media Theory, History and Language
Other language title versionsDziecko jako konsument - o sposobach konstruowania nazw produktów skierowanych do najmłodszych
Pages449-465
Publication size in sheets0.67
Book Łosiewicz Małgorzata, Ryłko-Kurpiewska Anna (eds.): Media, business, culture, vol. 1, Media language research, 2015, TrueSign : Novae Res, ISBN 978-0-9927953-0-6, [978-83-7942-494-8], 487 p.
Keywords in Polishreklama, komunikacja, nazwa produktu, adresat, dziecko
Keywords in Englishadvertising, communication, product name, audience, child
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 19-12-2017, BookChapterNotSeriesMainLanguages
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