O roli określeń barw w budowaniu marki - na przykładzie serii kosmetyków Couleurs Nature firmy Yves Rocher

Danuta Stanulewicz

Abstract

n/a
Author Danuta Stanulewicz (FL / IEAS)
Danuta Stanulewicz,,
- Institute of English and American Studies
Other language title versionsOn the role of colour terms in the construction of the brand: the case of the cosmetics series Couleurs Nature produced by Yves Rocher
Pages117-134
Publication size in sheets0.85
Book Sładkiewicz Żanna, Klimkiewicz Aleksandra, Noińska Marta (eds.): Perswazja językowa w różnych dyskursach, vol. 3, 2019, Wydawnictwo Uniwersytetu Gdańskiego, ISBN 978-83-7865-801-6, 325 p.
Keywords in Englishbrand, colour terms, cosmetics, Yves Rocher
Languagepl polski
Score (nominal)20
Score sourcepublisherList
ScoreMinisterial score = 20.0, 28-01-2020, MonographChapterAuthor
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