Konwergencja komunikowania interpersonalnego i masowego w komunikacji marketingowej (casus bloga mBanku)

Wojciech Gustowski , Anna Ryłko-Kurpiewska


Author Wojciech Gustowski (FL)
Wojciech Gustowski,,
- Faculty of Languages
, Anna Ryłko-Kurpiewska (FSS / IPSJ / DMTHL)
Anna Ryłko-Kurpiewska,,
- Division of Media Theory, History and Language
Other language title versionsConvergence of interpersonal and mass communication in marketing on the example of mBank blog
Publication size in sheets0.5
Book Kaczmarczyk Michał (eds.): Faces of social communication : around the issues of marketing and public relations in contemporary society, Media and Public Relation, 2013, Oficyna Wydawnicza "Humanitas" [etc.], ISBN 978-83-61991-23-6, [978-80-87800-01-0], 217 p.
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, BookChapterNotSeriesNotMainLanguages
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