Konwergencja komunikowania interpersonalnego i masowego w komunikacji marketingowej (casus bloga mBanku)

Wojciech Gustowski , Anna Ryłko-Kurpiewska

Abstract

n/a
Author Wojciech Gustowski (FL)
Wojciech Gustowski,,
- Faculty of Languages
, Anna Ryłko-Kurpiewska (FSS / IPSJ / DMTHL)
Anna Ryłko-Kurpiewska,,
- Division of Media Theory, History and Language
Other language title versionsConvergence of interpersonal and mass communication in marketing on the example of mBank blog
Pages61-68
Publication size in sheets0.5
Book Kaczmarczyk Michał (eds.): Faces of social communication : around the issues of marketing and public relations in contemporary society, Media and Public Relation, 2013, Oficyna Wydawnicza "Humanitas" [etc.], ISBN 978-83-61991-23-6, [978-80-87800-01-0], 217 p.
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 21-12-2017, BookChapterNotSeriesNotMainLanguages
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