Płeć a postrzeganie luksusu - stosunek kobiet i mężczyzn do produktów luksusowych

Wioleta Dryl

Abstract

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Author Wioleta Dryl (FM / DMar)
Wioleta Dryl,,
- Department of Marketing
Other language title versionsGender and the perception of luxury - the attitude of women and men toward luxury products
Journal seriesZarządzanie i Finanse, ISSN 2084-5189, (B 10 pkt)
Issue year2018
Vol16
No3, cz. 3
Pages93-108
Publication size in sheets0.75
Keywords in Polishpercepcja, stosunek do luksusu, produkt luksusowy, marka luksusowa, płeć, zachowania nabywcze
Keywords in Englishperception, attitude toward luxury, luxury product, luxury brand, gender, consumer behavior
Languagepl polski
Score (nominal)10
Score sourcejournalList
ScoreMinisterial score = 10.0, 28-01-2020, ArticleFromJournal
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