Managing design process. Exploring the differences in and the relationship between the analytical, multiplying and visionary design process

Anna Dziadkiewicz

Abstract

Managing a design process focuses on demonstrating how strategy and designdriven innovation can be made to achieve final product – a project – compatible and coherent with total business strategy.Management of this process explores how design can be used to identification of the presence and experience of an organization, and in doing so, influence how the organization and its brand are expressed and perceived. This article presents literature review and shows the new conception of design management and reason behind their importance in modern business today. The review article is based on a theoretical background.