Perception of modes of public transport compared to travel behaviour of urban inhabitants in light of marketing research
Katarzyna Hebel , Marcin Wołek
AbstractThe study introduces the notion of “travel behaviour” among urban inhabitants, as well as highlighting its most common determinants, one of which is the perception of public transport. The study includes a comparative analysis of the link between passenger perceptions of the main modes of public transport in relation to the actual mode of transport chosen to complete a certain journey, based on market research results collected within a given city.
|Journal series||Zeszyty Naukowe. Transport - Politechnika Śląska, ISSN 0209-3324, e-ISSN 2450-1549, (B 9 pkt)|
|Publication size in sheets||1|
|Keywords in English||urban transport, marketing research, perception, modes of public transport, travel behaviour|
|License||Journal (articles only); published final; ; with publication|
|Score|| = 9.0, 13-12-2017, ArticleFromJournal|
= 9.0, 13-12-2017, ArticleFromJournal
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.