Increasing role of a female customer on the automotive market

Anna Fornalska-Skurczyńska , Magdalena Wyszomirska-Góra


Author Anna Fornalska-Skurczyńska (FE / IIB)
Anna Fornalska-Skurczyńska,,
- Institute of International Business
, Magdalena Wyszomirska-Góra (FSS / IPsych / DSP)
Magdalena Wyszomirska-Góra,,
- Division of Social Psychology
Publication size in sheets0.5
Book Stadlmann Christian, Gregori Gian Luca (eds.): Seeking dealership excellence through research and training : sales, marketing, new media, finance and management in the automotive industry : conference proceeding, 2014, Management Department, Economics Faculty "Giorgio Fuà", Università Politecnica delle Marche, ISBN 978-88-907795-9-6, 122 p.
Keywords in Englishconsumer behavior, decision making process, automotive industry
Languageen angielski
LicenseOther; published final; Other open licence; with publication
Score (nominal)5
ScoreMinisterial score = 5.0, 21-12-2017, BookChapterNotSeriesMainLanguages
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