The Theory of Planned Behaviour in medical tourism: international comparison in the young consumer segment

Monika Boguszewicz-Kreft , Sylwia Kuczamer-Kłopotowska , Arkadiusz Kozłowski , Ali Ayci , Mohammd Abuhashesh


The Theory of Planned Behaviour (TPB) assumes the possibility of predicting and explaining humans’ behaviour by identifying their intentions. The intentions are shaped by three groups of factors: attitudes towards, social norms and perceived behavioural control over the behaviour. The aim of the research is to examine the applicability of the TPB in medical tourism and to check whether there are differences in predicting the intentions of medical tourists from different countries. The study covered potential medical tourists—521 young consumers from three regionally important markets in medical tourism services: Jordan, Poland and Turkey. The study used a research survey to collect data, which were analysed using the multiple regression and analysis of variance methods. The research showed that the TPB model can be used in medical tourism. The results also show that the consumers’ country of origin is a significant factor when predicting their intention to use medical tourism services.
Author Monika Boguszewicz-Kreft
Monika Boguszewicz-Kreft,,
, Sylwia Kuczamer-Kłopotowska (FM / DMar / MSU)
Sylwia Kuczamer-Kłopotowska,,
- Marketing of Services Unit
, Arkadiusz Kozłowski (FM / DS)
Arkadiusz Kozłowski,,
- Department of Statistics
, Ali Ayci
Ali Ayci,,
, Mohammd Abuhashesh
Mohammd Abuhashesh,,
Journal seriesInternational Journal of Environmental Research and Public Health, ISSN 1661-7827, e-ISSN 1660-4601, (N/A 70 pkt)
Issue year2020
Publication size in sheets0.8
Article number1626
Keywords in Englishmedical tourism, Theory of Planned Behaviour (TPB), travel intention, Jordan, Poland, Turkey
ASJC Classification2739 Public Health, Environmental and Occupational Health; 2307 Health, Toxicology and Mutagenesis
Languageen angielski
LicenseJournal (articles only); published final; Uznanie Autorstwa (CC-BY); with publication
Score (nominal)70
Score sourcejournalList
ScoreMinisterial score = 70.0, 19-05-2020, ArticleFromJournal
Publication indicators WoS Citations = 0; Scopus SNIP (Source Normalised Impact per Paper): 2018 = 1.129; WoS Impact Factor: 2018 = 2.468 (2) - 2018=2.948 (5)
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