Innovative use of information from CRM systems to create strategic actions of companies on the market : a catalogue of good and bad business practices

Paweł Antonowicz

Abstract

n/a
Author Paweł Antonowicz (FM / DBE / BEU)
Paweł Antonowicz,,
- Business Economics Unit
Journal seriesZeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie, ISSN 1506-2635, (B 9 pkt)
Issue year2014
Vol25
No2
Pages17-25
Keywords in Polishzarządzanie relacjami z klientami, CRM, technologie informatyczne
Keywords in Englishcustomer relationship management, CRM, IT
URL http://zn.mwse.edu.pl/en/wp-content/uploads/2014/11/Zeszyty-Naukowe-Vol.-25-2-2014-WEB.pdf
Languageen angielski
Score (nominal)9
ScoreMinisterial score = 6.0, 20-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 9.0, 20-12-2017, ArticleFromJournal
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