Will big data affect opinion polls?

Mirosław Szreder

Abstract

Statisticians feel recently a pressure for substituting sample surveys with new opportunities offered by Big Data. Some authors suggest that opinion polls and other random sample surveys have become obsolete in the new era of Big Data. The author discusses relationships between survey-based and Big Data-based approaches to the measurement of consumers’ and public opinions. Special attention is given to traditional opinion polls.
Author Mirosław Szreder (FM / DS)
Mirosław Szreder,,
- Department of Statistics
Journal seriesArchives of Data Science. Series A, ISSN 2363-9881, (0 pkt)
Issue year2018
Vol4
No1
Pages1-15
Publication size in sheets0.85
Keywords in Englishsample surveys, random sample, opinion poll, big data
DOIDOI:10.5445/KSP/1000085951/11
URL https://publikationen.bibliothek.kit.edu/1000093345/24930373
Languageen angielski
LicenseRepository; published final; Uznanie Autorstwa - Na Tych Samych Warunkach (CC-BY-SA); with publication
Score (nominal)5
Score sourcejournalList
ScoreMinisterial score = 5.0, 05-02-2020, ArticleFromJournal
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