Big data as an information source in the decision making-processes of the e-commerce companies

Dariusz Weiland

Abstract

This article discusses the opportunities offered by the use of Big Data in e-commerce and presents this tool as a source of information affecting the decision-making process. Some sections are devoted to introducing and presenting the perspective on information as a resource, while others attempt to define Big Data and outline the way in which Big Data may be utilised as a source of information supply in e-commerce; further parts elaborate on the challenges that information logistics has to face in order to make Big Data more adaptable in e-commerce.
Author Dariusz Weiland (FE / DLog)
Dariusz Weiland,,
- Department of Logistics
Journal seriesResearch Journal of the University of Gdansk. Transport Economics and Logistics, ISSN 0208-4821, (B 8 pkt)
Issue year2017
Vol71
Pages179-190
Publication size in sheets0.55
Keywords in EnglishBig Data, information logistics, e-commerce
DOIDOI:10.5604/01.3001.0010.5734
URL http://znetil.ug.edu.pl/index.php/etil/article/view/135/122
Languageen angielski
LicenseJournal (articles only); published final; Uznanie Autorstwa - Użycie Niekomercyjne - Na tych samych warunkach (CC-BY-NC-SA); with publication
Score (nominal)8
ScoreMinisterial score = 8.0, 26-01-2018, ArticleFromJournal
Ministerial score (2013-2016) = 8.0, 26-01-2018, ArticleFromJournal
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