Big data as an information source in the decision making-processes of the e-commerce companies
AbstractThis article discusses the opportunities offered by the use of Big Data in e-commerce and presents this tool as a source of information affecting the decision-making process. Some sections are devoted to introducing and presenting the perspective on information as a resource, while others attempt to define Big Data and outline the way in which Big Data may be utilised as a source of information supply in e-commerce; further parts elaborate on the challenges that information logistics has to face in order to make Big Data more adaptable in e-commerce.
|Journal series||Research Journal of the University of Gdansk. Transport Economics and Logistics, ISSN 0208-4821, (B 8 pkt)|
|Publication size in sheets||0.55|
|Keywords in English||Big Data, information logistics, e-commerce|
|License||Journal (articles only); published final; ; with publication|
|Score|| = 8.0, ArticleFromJournal|
= 8.0, ArticleFromJournal
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.