Big data as an information source in the decision making-processes of the e-commerce companies
Dariusz Weiland
Abstract
This article discusses the opportunities offered by the use of Big Data in e-commerce and presents this tool as a source of information affecting the decision-making process. Some sections are devoted to introducing and presenting the perspective on information as a resource, while others attempt to define Big Data and outline the way in which Big Data may be utilised as a source of information supply in e-commerce; further parts elaborate on the challenges that information logistics has to face in order to make Big Data more adaptable in e-commerce.Author | |
Journal series | Research Journal of the University of Gdansk. Transport Economics and Logistics, ISSN 0208-4821 |
Issue year | 2017 |
Vol | 71 |
Pages | 179-190 |
Publication size in sheets | 0.55 |
Keywords in English | Big Data, information logistics, e-commerce |
DOI | DOI:10.5604/01.3001.0010.5734 |
URL | http://znetil.ug.edu.pl/index.php/etil/article/view/135/122 |
Language | en angielski |
Score (nominal) | 8 |
Score | = 8.0, 26-01-2018, ArticleFromJournal = 8.0, 26-01-2018, ArticleFromJournal |
Citation count* | 0 |
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
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