Дидактический потенциал рекламных текстов в сфере услуг

Joanna Mampe


Author Joanna Mampe (FL / IESP)
Joanna Mampe,,
- Institute of Eastern-Slavic Philology
Other language title versionsDidactic potential of advertising texts in the service industry
Publication size in sheets0.6
Book Mampe Joanna, Hinc Jolanta, Jarosz Adam (eds.): Problemy współczesnej glottodydaktyki i nauczania przekładu, 2017, Wydawnictwo Uniwersytetu Gdańskiego, ISBN 978-83-7865-553-4, 331 p.
Keywords in Englishadvertising image, service industry, catering industry, hospitality, advertising in theaching Russian as a foreign language
Languageru rosyjski
Score (nominal)5
ScoreMinisterial score = 5.0, 18-12-2017, BookChapterNotSeriesMainLanguages
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.