Język na billboardy - poprawność wypowiedzi jako temat kampanii społecznej

Katarzyna Dobrońska

Abstract

n/a
Author Katarzyna Dobrońska (FSS / IPSJ)
Katarzyna Dobrońska,,
- Institute of Philosophy, Sociology and Journalism
Other language title versionsLanguage for billboards - statement's correctness as a subject of public campaign
Pages155-171
Publication size in sheets0.95
Book Łosiewicz Małgorzata, Ryłko-Kurpiewska Anna (eds.): Media, business, culture, vol. 3, New trajectories of advertising and public relations, 2015, TrueSign : Novae Res, ISBN 978-0-9927953-2-0, [978-83-7942-496-2], 310 p.
Keywords in Polishjęzyk, reklama, język reklamy, kampania, kampania społeczna
Keywords in Englishlanguage, advertisement, advertisement's language, campaign, public campaign
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 19-12-2017, BookChapterNotSeriesNotMainLanguages
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