Ocena siły marki na rynku na podstawie Brand Asset Valuator

Aleksandra Paszkiewicz

Abstract

n/a
Author Aleksandra Paszkiewicz (FM / DA / FAU)
Aleksandra Paszkiewicz,,
- Financial Accounting Unit
Journal seriesPrace i Materiały Wydziału Zarządzania Uniwersytetu Gdańskiego, ISSN 1732-1565, (0 pkt)
Issue year2009
No3/2
Pages479-488
Languagepl polski
Score (nominal)5
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