Drzwi otwarte i życiowa szansa: kreowanie gastrocelebrytów w programie MasterChef Polska

Agata Bachórz

Abstract

The paper focuses on celebrity chefs in Poland as a relatively new phenomenon. In the first part of the paper a synthetic review of the discussion about celebrity chefs in global foodscapes is given. In the second part an analysis of Polish version of cookery show MasterChef is presented. The program is interpreted as a carrier for the meanings about the formation of a new gastronomic field in Poland with celebrities of different scale as key actors. The show’s imitative character as well as its detachment from rather conservative eating habits of the majority of Poles is underlined. Polish MasterChef presents culinary capital as seemingly accessible to everyone, recruits smaller-scale food celebrities and stimulates a development of a new food culture connected to a global gastronomic field. This process is a part of larger lifestyle modernization in Poland: the show positively interprets biographical and cultural change, defines the relationship between passion and work, and promotes the specific idea of life success.
Author Agata Bachórz (FSS / IPSJ / DSA)
Agata Bachórz,,
- Division of Social Anthropology
Journal seriesKultura Popularna, ISSN 1644-8340, e-ISSN 2391-6788, (N/A 0 pkt)
Issue year2019
No1 (59)
Pages94-108
Publication size in sheets0.7
Keywords in Polishszefowie kuchni-celebryci, celebryci żywieniowi, telewizja kulinarna, pole gastronomiczne, zmiana społeczna, postsocjalizm, późny kapitalizm
Keywords in Englishcelebrity chefs, food celebrities, food television, gastronomic field, social change, postsocialism, late capitalism
DOIDOI:10.5604/01.3001.0013.2624
URL https://kulturapopularna-online.pl/resources/html/article/details?id=190030
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 30-09-2019, ArticleFromJournal
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