Influence of national marketing on brands' management in Polish enterprises on foreign markets

Joanna Bednarz

Abstract

n/a
Author Joanna Bednarz (FE / IIB)
Joanna Bednarz,,
- Institute of International Business
Journal seriesInternational Journal of Emerging and Transition Economies, ISSN 1308-2701, (0 pkt)
Issue year2009
Vol2
No2
Pages263-269
Keywords in Englishnational marketing, brand, brand management, enterprise, foreign markets, image
Languageen angielski
Score (nominal)0
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