Наружная социальная реклама Беларуси (социокультурный и прагмалингвистический анализ)

Żanna Sładkiewicz

Abstract

n/a
Author Żanna Sładkiewicz (FL / IESP)
Żanna Sładkiewicz,,
- Institute of Eastern-Slavic Philology
Other language title versionsOutdoor social advertising of Belarus (sociocultural and pragmalinguistic analysis)
Pages103-124
Publication size in sheets0.91
Book Mampe Joanna, Wielądek Karolina, Ovchinnikova Lada, Marzouk Fadhil (eds.): Socjolingwistyczne badania w teorii i praktyce : ujęcie interdyscyplinarne, vol. 5, 2018, Wydawnictwo Uniwersytetu Gdańskiego, ISBN 978-83-7865-651-7, 215 p.
Keywords in Englishsocial advertising, outdoor advertising, Belarus, effectiveness of advertising, advertising creativity
Languageru rosyjski
Score (nominal)20
ScoreMinisterial score = 20.0, 30-09-2019, MonographChapterAuthor
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