Luxury brand management

Wioleta Dryl , Robert Bęben

Abstract

n/a
Author Wioleta Dryl KM
Wioleta Dryl,,
- Department of Marketing
, Robert Bęben KM
Robert Bęben,,
- Department of Marketing
Pages261-271
Publication size in sheets0.5
Book Jaki Andrzej, Rojek Tomasz (eds.): Managing organizations in changing environment : models, concepts, mechanisms, 2014, Foundation of the Cracow University of Economics, ISBN 978-83-62511-68-6
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 21-12-2017, BookChapterNotSeriesMainLanguages
Citation count*0
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