Trust to the brand as a determinant of consumer's behaviour in times of crisis
|Publication size in sheets||0.5|
|Book||Hittmár Štefan (eds.): Marketing trends in theory and practice : scientific papers, 2013, Faculty of Management Science and Informatics, University of Žilina, ISBN 978-80-554-0737-1|
|Keywords in English||consumer, trust, brand, crisis|
|Score||= 5.0, 04-10-2018, BookChapterNotSeriesMainLanguages|
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