Trust to the brand as a determinant of consumer's behaviour in times of crisis
|Publication size in sheets||0.5|
|Book||Hittmár Štefan (eds.): Marketing trends in theory and practice: scientific papers, 2013, Faculty of Management Science and Informatics, University of Žilina, ISBN 978-80-554-0737-1|
|Keywords in English||consumer, trust, brand, crisis|
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