Trust to the brand as a determinant of consumer's behaviour in times of crisis

Tomasz Dryl

Abstract

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Author Tomasz Dryl (FM / IOM)
Tomasz Dryl,,
- Institute of Organization and Management
Pages72-74
Publication size in sheets0.5
Book Hittmár Štefan (eds.): Marketing trends in theory and practice : scientific papers, 2013, Faculty of Management Science and Informatics, University of Žilina, ISBN 978-80-554-0737-1
Keywords in Englishconsumer, trust, brand, crisis
Languageen angielski
Score (nominal)5
ScoreMinisterial score = 5.0, 04-10-2018, BookChapterNotSeriesMainLanguages
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