Strategie marketingowe dóbr luksusowych

Wioleta Dryl

Abstract

n/a
Author Wioleta Dryl (FM / DMar)
Wioleta Dryl,,
- Department of Marketing
Journal seriesPrace i Materiały Wydziału Zarządzania Uniwersytetu Gdańskiego, ISSN 1732-1565, (0 pkt)
Issue year2012
Vol10
No2, cz. 2
Pages55-72
Keywords in Polishmarketing mix, strategia, marketing, luksus, produkt luksusowy
Keywords in Englishmarketing mix, strategy, marketing, luxury, luxury products
URL http://zif.wzr.pl/pim/2012_2_2_4.pdf
Languagepl polski
Score (nominal)5
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