Franchising in Poland and the Czech Republic the comparison of pace and directions of development
AbstractThe subject of this article is the comparative analysis of the Polish and Czech franchise markets. There were compared, inter alia the origin and adaptation of franchising in both countries and their related duration of the presence of a franchise agreement in business transactions. Comparative criteria included inter alia factors determining the franchising development such as the provisions of law governing the conclusion of franchise agreements and the operation of institutions promoting the franchising idea. Furthermore, the size of both markets was compared by measuring the number of parties to franchise agreements (number of brands and their outlets) and the structure of franchise brands (according to the criterion of the brand origin and its sectors and industries).
|Publication size in sheets||0.5|
|Book||MMK 2011 Mezinárodní Masarykova konference pro doktorandy a mladé vědecké pracovníky, 2011, Magnanimitas, ISBN 978-80-904877-7-2|
|Keywords in English||franchising expansion, franchise market, franchise brands, franchise outlets|
* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.