Franchising in Poland and the Czech Republic the comparison of pace and directions of development

Alicja Antonowicz

Abstract

The subject of this article is the comparative analysis of the Polish and Czech franchise markets. There were compared, inter alia the origin and adaptation of franchising in both countries and their related duration of the presence of a franchise agreement in business transactions. Comparative criteria included inter alia factors determining the franchising development such as the provisions of law governing the conclusion of franchise agreements and the operation of institutions promoting the franchising idea. Furthermore, the size of both markets was compared by measuring the number of parties to franchise agreements (number of brands and their outlets) and the structure of franchise brands (according to the criterion of the brand origin and its sectors and industries).
Author Alicja Antonowicz (FM / DBE / SBU)
Alicja Antonowicz,,
- Small Business Unit
Pages2622-2630
Publication size in sheets0.5
Book MMK 2011 Mezinárodní Masarykova konference pro doktorandy a mladé vědecké pracovníky, 2011, Magnanimitas, ISBN 978-80-904877-7-2
Keywords in Englishfranchising expansion, franchise market, franchise brands, franchise outlets
URL http://www.vedeckekonference.cz/library/proceedings/mmk_2011.pdf
Languageen angielski
Score (nominal)4
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