Google jako narzędzie komunikacji marketingowej polskich instytucji kultury w opinii studentów

Anna Lusińska


Due to the possibility of transmitting information with high speed and precision and acquiring a wider audience, the marketing communication of contemporary Polish cultural institutions should, to a large extent, take place with the help of online tools. A wide array of such tools dedicated to Polish cultural institutions is offered by Google. Therefore, this article aims to identify and analyse selected Google tools used by Polish cultural institutions for marketing communication and to assess the suitability of such tools.
Author Anna Lusińska (FSS / IPSJ / DSCC)
Anna Lusińska,,
- Division of Social and Cultural Communication
Other language title versionsGoogle as a marketing communication tool for Polish cultural institutions in the opinion of students
Journal seriesZarządzanie w Kulturze, ISSN 1896-8201, e-ISSN 2084-3976, (B 14 pkt)
Issue year2018
Publication size in sheets0.65
Keywords in PolishGoogle, instytucje kultury, komunikacja marketingowa, komunikacja internetowa, narzędzia e-marketingu
Keywords in EnglishGoogle, cultural institutions, marketing communication, internet communication, e-marketing tools
Languagepl polski
Score (nominal)14
ScoreMinisterial score = 14.0, ArticleFromJournal
Ministerial score (2013-2016) = 14.0, ArticleFromJournal
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.