Baby boomers' attitudes toward innovations : empirical research in Poland

Sylwia Badowska , Anna Zamojska , Anna Rogala

Abstract

n/a
Author Sylwia Badowska ZMU
Sylwia Badowska,,
- Marketing of Services Unit
, Anna Zamojska KE
Anna Zamojska,,
- Department of Econometrics
, Anna Rogala WZ
Anna Rogala,,
- Faculty of Management
Journal seriesProcedia -Social and Behavioral Sciences, ISSN 1877-0428
Issue year2015
Vol213
Pages1050-1056
Publication size in sheets0.5
Conference20th International Scientific Conference on Economics and Management (ICEM), 06-05-2015 - 08-05-2015, Kaunas, Litwa
Keywords in Englishinnovation, consumer behaviour, consumer innovativeness, elderly consumers, technological innovation
DOIDOI:10.1016/j.sbspro.2015.11.524
URL http://dx.doi.org/10.1016/j.sbspro.2015.11.524
Languageen angielski
LicenseJournal (articles only); published final; Uznanie Autorstwa - Użycie Niekomercyjne - Bez utworów zależnych (CC-BY-NC-ND); with publication
Score (nominal)15
ScoreMinisterial score = 15.0, 20-12-2017, ArticleFromJournalAndMatConfByIndicator
Ministerial score (2013-2016) = 15.0, 20-12-2017, ArticleFromJournalAndMatConfByIndicator
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