Zaufanie konsumenta do marki produktu na rynku konsumpcyjnym

Tomasz Dryl

Abstract

n/a
Author Tomasz Dryl (FM / IOM)
Tomasz Dryl,,
- Institute of Organization and Management
Journal seriesMarketing i Rynek, ISSN 1231-7853, (B 9 pkt)
Issue year2014
Vol21
No8
Pages1044-1051
Publication size in sheets0.5
Keywords in Polishmarka, zaufanie, zaufanie do marki, zarządzanie zaufaniem, zarządzanie marką, zarządzanie zaufaniem do marki
Keywords in Englishbrand, trust, trust in the brand, trust management, brand management, trust in brand management
URL http://www.marketingirynek.pl/files/1276809751/file/zjazd_katedr_2014_mir8_nowy.pdf
Languagepl polski
Score (nominal)9
ScoreMinisterial score = 6.0, 20-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 9.0, 20-12-2017, ArticleFromJournal
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