Last mile logistics delivery in the fashion retail sector : the case of Poland

Dorota Książkiewicz , Wojciech Piotrowicz


The paper analyses the delivery options available to Polish customers. It com- pares two companies: Zalando, a solely online fashion player, and TOP SECRET, an omnichannel retailer which uses both online and traditional stores. For each company, an overview of logistic systems is presented and delivery options as well as product return conditions are analysed. This snapshot of the fashion market confirms that Polish customers have a wide choice of delivery options, from home delivery, through manned collection points (post offices, kiosks and others), to a well-developed city network of automated lockers. In the case of TOP SECRET, in-store collection was also possible. However, delivery times, from up to two days, are not as fast as countries such as the United Kingdom, where next day delivery is offered by local retailers. The development of e-commerce and omnichannel was stimulated by the recent modernisation of the transport and logistics networks in Poland.
Author Dorota Książkiewicz (FE / DTP)
Dorota Książkiewicz,,
- Department of Transportation Policy
, Wojciech Piotrowicz
Wojciech Piotrowicz,,
Journal seriesResearch Journal of the University of Gdansk. Transport Economics and Logistics, ISSN 0208-4821, (B 8 pkt)
Issue year2017
Publication size in sheets1
Keywords in Englishlogistics, delivery, last mile, fashion industry, last mile logistics, Poland, e-commerce, Omnichannel, multichannel, retail
Languageen angielski
LicenseJournal (articles only); published final; Uznanie Autorstwa - Użycie Niekomercyjne - Na tych samych warunkach (CC-BY-NC-SA); with publication
Score (nominal)8
ScoreMinisterial score = 8.0, ArticleFromJournal
Ministerial score (2013-2016) = 8.0, ArticleFromJournal
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* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.