Event jako narzędzie marketingu terytorialnego na przykładzie działalności Gdańsk Convention Bureau

Anna Kalinowska-Żeleźnik , Marta Sidorkiewicz

Abstract

n/a
Author Anna Kalinowska-Żeleźnik ZKSiK
Anna Kalinowska-Żeleźnik,,
- Division of Social and Cultural Communication
, Marta Sidorkiewicz
Marta Sidorkiewicz,,
-
Other language title versionsEvent as a tool of territorial marketing on the example of activities carried out by the Gdansk Convention Bureau
Journal seriesZeszyty Naukowe Uczelni Vistula, ISSN 1509-3670 [2084-4689]
Issue year2015
No40
Pages59-70
Publication size in sheets0.55
Keywords in Polishmarketing terytorialny, eventy, convention bureau
Keywords in Englishterritorial marketing, events, convention bureau
URL http://www.i.vistula.edu.pl/media/docs/GENorOmj7k8dTEbFV0w88mUR8.pdf
Languagepl polski
LicenseJournal (articles only); published final; Other open licence; with publication
Score (nominal)8
ScoreMinisterial score = 8.0, 18-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 8.0, 18-12-2017, ArticleFromJournal
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