Indywidualizacja oferty dla konsumentów dzięki zastosowaniu big data

Katarzyna Andruszkiewicz , Tomasz Betcher

Abstract

n/a
Author Katarzyna Andruszkiewicz WE
Katarzyna Andruszkiewicz,,
- Faculty of Economics
, Tomasz Betcher WE
Tomasz Betcher,,
- Faculty of Economics
Journal seriesInternational Business and Global Economy, ISSN 2300-6102, e-ISSN 2353-9496
Issue year2015
No34
Pages90-100
Publication size in sheets0.5
Keywords in EnglishBig Data, product customization, personalization
DOIDOI:10.4467/23539496IB.13.007.3980
URL http://ekonom.ug.edu.pl/web/download.php?OpenFile=1659
Languagepl polski
LicenseJournal (articles only); published final; Other open licence; with publication
Score (nominal)10
ScoreMinisterial score = 10.0, 18-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 10.0, 18-12-2017, ArticleFromJournal
Citation count*0
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