Przełamanie stereotypizacji konsumentów-seniorów a implikacje dla marketingu

Sylwia Badowska , Anna Rogala

Abstract

n/a
Author Sylwia Badowska (FM / DMar / MSU)
Sylwia Badowska,,
- Marketing of Services Unit
, Anna Rogala (FM)
Anna Rogala,,
- Faculty of Management
Journal seriesZeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu, ISSN 1509-0507, e-ISSN 2353-2874, (B 9 pkt)
Issue year2015
No41, t. 1
Pages11-23
Publication size in sheets0.6
Keywords in Polishkonsument, senior, stereotypy, marketing, wiek kognitywny
Keywords in Englishconsumer, senior, stereotypes, marketing, theoretical considerations
DOIDOI:10.18276/pzfm.2015.41/1-01
URL http://www.wzieu.pl/zn/875/BadowskaSylwiaRogalaAnna.pdf
Languagepl polski
LicenseJournal (articles only); published final; Other open licence; with publication
Score (nominal)9
ScoreMinisterial score = 9.0, 18-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 9.0, 18-12-2017, ArticleFromJournal
Citation count*
Cite
Share Share

Get link to the record


* presented citation count is obtained through Internet information analysis and it is close to the number calculated by the Publish or Perish system.
Back