Innowacje marketingowe na przykładzie marki Absolut

Małgorzata Wiśniewska

Abstract

n/a
Author Małgorzata Wiśniewska (FM / DBE / QEMU)
Małgorzata Wiśniewska,,
- Quality and Environmental Management Unit
Journal seriesMarketing i Rynek, ISSN 1231-7853, (B 9 pkt)
Issue year2014
Vol21
No4
Pages36-41
Keywords in Polishwódka Absolut, opakowanie, butelka, innowacje marketingowe
Keywords in EnglishAbsolut vodka, packaging, bottle, marketing innovations
Languagepl polski
Score (nominal)9
ScoreMinisterial score = 6.0, 20-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 9.0, 20-12-2017, ArticleFromJournal
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