Dobra luksusowe - odwrócone reguły marketingu?

Joanna Pietrzak

Abstract

n/a
Author Joanna Pietrzak IHZ
Joanna Pietrzak,,
- Institute of International Business
Journal seriesMarketing i Rynek, ISSN 1231-7853
Issue year2014
Vol21
No8
Pages157-163
Keywords in Polishluksus, produkty luksusowe, status, stratyfikacja społeczna, motywy zakupu, efekt Veblena
Keywords in Englishluxury, luxury products, status, social stratification, buying motives, Veblen effect
URL http://www.marketingirynek.pl/files/1276809751/file/zjazd_katedr_2014_mir8_nowy.pdf
Languagepl polski
Score (nominal)9
ScoreMinisterial score = 6.0, 20-12-2017, ArticleFromJournal
Ministerial score (2013-2016) = 9.0, 20-12-2017, ArticleFromJournal
Citation count*0
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