Interakcja marki i odbiorców. Marketing LEGO w dobie nowych mediów

Danuta Ropel

Abstract

n/a
Author Danuta Ropel (FSS / IPSJ)
Danuta Ropel,,
- Institute of Philosophy, Sociology and Journalism
Other language title versionsInteraction of brand and audience. LEGO marketing in the age of new media
Pages119-130
Publication size in sheets0.67
Book Łosiewicz Małgorzata, Ryłko-Kurpiewska Anna (eds.): Media, business, culture, vol. 3, New trajectories of advertising and public relations, 2015, TrueSign : Novae Res, ISBN 978-0-9927953-2-0, [978-83-7942-496-2], 310 p.
Keywords in Polishnowe media, marka, reklama, marketing, interakcja
Keywords in Englishnew media, brand, advertising, marketing, interaction
Languagepl polski
Score (nominal)5
ScoreMinisterial score = 5.0, 19-12-2017, BookChapterNotSeriesNotMainLanguages
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