New media in marketing communications of automotive dealers on Polish market

Anna Fornalska , Marcin Skurczyński

Abstract

n/a
Author Anna Fornalska IHZ
Anna Fornalska,,
- Institute of International Business
, Marcin Skurczyński IHZ
Marcin Skurczyński,,
- Institute of International Business
Pages24-31
Publication size in sheets0.5
Book Stadlmann Christian, Gregori Gian Luca (eds.): Seeking dealership excellence through research and training : sales, marketing, new media, finance and management in the automotive industry : conference proceeding, 2014, Management Department, Economics Faculty "Giorgio Fuà", Università Politecnica delle Marche, ISBN 978-88-907795-9-6, 122 p.
Keywords in Englishnew media, social media, integrated marketing communication, automotive market in Poland
URL http://arca.unive.it/bitstream/10278/41250/1/DNDS%20Conference%20proceedings_Ancona%202014.pdf
Languageen angielski
LicenseOther; published final; Other open licence; with publication
Score (nominal)5
ScoreMinisterial score = 5.0, 21-12-2017, BookChapterNotSeriesMainLanguages
Citation count*0
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