New media in marketing communications of automotive dealers on Polish market
Anna Fornalska , Marcin Skurczyński
|Publication size in sheets||0.5|
|Book||Stadlmann Christian, Gregori Gian Luca (eds.): Seeking dealership excellence through research and training : sales, marketing, new media, finance and management in the automotive industry : conference proceeding, 2014, Management Department, Economics Faculty "Giorgio Fuà", Università Politecnica delle Marche, ISBN 978-88-907795-9-6|
|Keywords in English||new media, social media, integrated marketing communication, automotive market in Poland|
|License||Other; published final; ; with publication|
|Score||= 5.0, 21-12-2017, BookChapterNotSeriesMainLanguages|
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